Pay per call is a marketing idea that includes using different marketing adverts on a site and then you are supposed to make payments to the marketing company according to the number of calls that different clients make towards your firm to ask about the product you advertised. The tracking of action going on as triggered by the adverts which have been put up on the web pages of the marketing company’s site is made by the pay per call software which analyses the activity and comes up with a report about how many calls were made by interested customers so that you can pay for them.
There are many advantages of applying the call tracking application onto your pay per call marketing strategy. First, there is the aspect of call routing whereby the software analyses different data items relating to the caller such as geographical location, the time of the day and the details provided by the caller to an automatic call assistant so that he can be redirected to the relevant agent who can address his concerns and provide information that will help him. The tracking software will provide a clear image of the geographical concentration of your biggest consumers so that you begin to target them more with the marketing campaigns and avoid areas that have a low response to your product ads.
The second benefit is that there call tracking capability which is used to analyze the activity rates of all the marketing ads you have placed on different websites so that a report is generated to show the most effective and least effective ads that your company is running on the marketing platforms. The good thing of this feature is that you will be able to use more resources on the adverts which prove to be effective in bringing in valuable traffic in terms of high calls being made y potential customers while you also do away with the other ads which have made the least impact on the marketing strategy so that you do not waste money.
Another advantage is that there is call retention which helps you to keep your customers impressed even if there are no available agents to attend to them and this will help to get feedback by using the voice systems to get feedback from them.
Lastly, your company will enjoy the call base remarketing using this strategy because there will be extensive analysis of all the available data about the customers and the kind of feedback they give so that you can develop customized marketing campaigns that are meant to target their specific needs. Customizing the ads so that they become eye catching for the clients who use your product will ensure that you keep them captivated with new details about what you have in store and they will reward you with their loyalty to your business.